Executive or AM Digital Marketing ( Female Age upto 30 )

Roles and Responsibilities

Assessment and planning of media plans shared by the agency.

Building audiences across all content buckets / activities / campaigns.

Overlooking real time ad optimizations by the agency. Creating media plans for paid platforms and other partnerships.

Audience retargeting and geo local plans.

Managing of Mall Google my business insights and data.

Weekly/Monthly report creation for campaigns/activities with the help of agency.

Gathering data categorically and building insights across all initiatives.

Tracking GMB searches and direction requests MOM and delivering insights.

Monthly Campaign + Social + Media Reports.

Monthly delivery of insight report covering all platforms/activities/initiatives to plan next steps 3rd party/data vendor management

Desired Candidate Profile

Experience in SEO, SEM, and social media.

Knowledge of marketing automation tool/s.

Strong working knowledge of Google Adwords and Analytics.

Understanding of organic dashboard of Facebook, Instagram, Youtube, Twitter.

Understanding of Google Data Studio.

Novice/Beginner experience in insights available in Google My Business.

Understanding of key metrics and their impacts across social media/google.

Understanding of content calendar, moment marketing and industry trends.

Graduation/ Post Graduation Google Course Certified

Additional Courses: Facebook Blueprint Certified Coursera/Udemy/Google Learning Certfications in Digital Marketing

Overall Experience 2-5 years

Type of industry Retail/Media/Advertising

Perks and Benefits

5 to 8 Lacs p.a.