Roles and Responsibilities
Assessment and planning of media plans shared by the agency.
Building audiences across all content buckets / activities / campaigns.
Overlooking real time ad optimizations by the agency. Creating media plans for paid platforms and other partnerships.
Audience retargeting and geo local plans.
Managing of Mall Google my business insights and data.
Weekly/Monthly report creation for campaigns/activities with the help of agency.
Gathering data categorically and building insights across all initiatives.
Tracking GMB searches and direction requests MOM and delivering insights.
Monthly Campaign + Social + Media Reports.
Monthly delivery of insight report covering all platforms/activities/initiatives to plan next steps 3rd party/data vendor management
Desired Candidate Profile
Experience in SEO, SEM, and social media.
Knowledge of marketing automation tool/s.
Strong working knowledge of Google Adwords and Analytics.
Understanding of organic dashboard of Facebook, Instagram, Youtube, Twitter.
Understanding of Google Data Studio.
Novice/Beginner experience in insights available in Google My Business.
Understanding of key metrics and their impacts across social media/google.
Understanding of content calendar, moment marketing and industry trends.
Graduation/ Post Graduation Google Course Certified
Additional Courses: Facebook Blueprint Certified Coursera/Udemy/Google Learning Certfications in Digital Marketing
Overall Experience 2-5 years
Type of industry Retail/Media/Advertising
Perks and Benefits
5 to 8 Lacs p.a.
Role:Digital Marketing - Other
Salary: Not Disclosed by Recruiter
Functional Area:Marketing & Communication
Role Category:Digital Marketing
Employment Type:Full Time, Permanent
Email Id - email@example.com